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Course/Product Description
Title:

Beat the Status Quo: How to Effectively Differentiate Yourself From the Competition

SKU:WC-1011733
Date / Time: Recorded
Format: Audio Conference
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Description:

As a marketer or salesperson, you likely assume that you are engaged in a direct war against your traditional competition, but in reality, there is a third and far less anticipated enemy - the status quo. In fact, up to 60% of today's qualified sales leads end in 'no decision.' To grow your business, you need to understand the root causes of the status quo barrier and then learn how to defeat those causes.

By attending this live audio conference, you will learn effective techniques, such as visual storytelling, to create compelling positioning and messaging in your campaigns and conversations. Namely, you will learn how to elevate your messaging to rise above the traditional spec war or 'bake-off' in order to differentiate your company from the competition and create a 'buying vision.' By illustrating how your solution/company will help prospects overcome challenges and achieve their goals, you will create the buying vision that will help break through the status quo barrier to create more opportunities and win more deals.

Agenda

  • Find out Why "Why Change" Messaging Is More Powerful Than "Why You" Messaging When It Comes to Differentiating Your Solution and Creating Urgency to Change
  • Learn the Four Causes of the Status Quo Barrier That Lead to "No Decision" and How You Can Overcome Them to Create More Opportunities and Lead Change
  • Get a Proven Storytelling Model to Help You Create and Deliver Messages That Are Remarkable, Memorable and Cause Customers to Want to Choose You
Faculty

Tim Riesterer

  • More than 20 years of marketing and sales experience
  • Chief strategy and marketing officer for Corporate Visions, Inc.
  • Responsible for leading the strategic direction of the company in thought leadership, positioning and product development
  • Prior to Corporate Visions, co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008
  • Before CMM Group, Tim was CMO and vice president of Strategic Services for Ventaso
  • Additionally, he was president and CEO of Brady Marketing Group and has worked in marketing, communication and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems
  • Co-wrote "Customer Message Management: Increasing Marketing's Impact on Selling" (Thomson/AMA) and "Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals" (McGraw Hill)
  • Degree in mass communications and journalism from the University of Wisconsin-Milwaukee
  • bio info

Who Should Attend

This teleconference is designed for sales managers, directors, account managers, presidents, vice presidents, account executives, analysts, consultants and other sales professionals.



Cannot Attend The Live Presentation?

This presentation is also available in a recorded format, in CD version, as shown in the pricing options below.

About Webcasts / Audio Conferences / Podcasts:

Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.

The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.

About The Provider: Lorman Education Services has provided educational seminars and online training for professionals since 1987.

Since then, we've kept thousands of professionals in the United States and internationally current on the most pressing topics in a rapidly changing marketplace of ideas. Like you, we understand the need for concise, accurate information.

That understanding underlies each Lorman course, presenting the latest information on the laws and regulations critical to your organization's successful daily operations.

Moreover, each course receives our painstaking attention to be certain both the faculty and participants receive the individual attention necessary to achieve maximum benefit from the materials.
More Info: Contact Us For More Information
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