Trade Show Selling
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Maximize the Profitability of Your Next Trade Show!
Attending a trade show requires a significant investment. Converting the opportunities generated in face-to-face contact with prospects and customers is critical.
This course helps attendees develop both a strategy as well as a tactical approach for maximizing the impact and return of a trade show. We also provide methods for making quick and meaningful connections. The course enables attendees to convert suspects into prospects, and prospects into customers.
Attendees sell their products or services in a staged, recorded booth to Sales Concepts' instructors portraying booth visitors. A specific booth scenario is developed for each attendee. Each attendee then receives individual feedback.
Participants will learn effective closing techniques as well as a follow-up process that ensures long term success.
Learning ObjectivesAttendees will:
- Develop a Trade Show Strategy
- Improve Qualifying and Closing Skills for Trade Show Staff
- Set goals
- Create an Environment of Helpfulness and Cross-Selling
- Establish a Method of Lead Processing and Follow-Up
- Maximizing investment return at trade shows
- Developing prospect qualifying criteria
- Closing orders from lead generation
- Developing connections and building rapport
- Setting goals
Course AgendaThis one day seminar is presented as follows:
8:00 Developing a Booth Strategy
9:00 Connecting at a Trade Show
10:30 First Booth Show Call & Feedback (Video Recorded)
1:30 Qualifying and Closing
3:00 Second Booth Show Call & Feedback (Video Recorded)
5:00 Presentation of The Best Trade Show Call Award
5:15 Program Concludes
|About The Provider:
||Sales Concepts provides sales training seminars and programs, public sales training, customized sales training, trade show sales training, phone sales training and individual training.
In addition to sales training, we also provide customer service training, leadership and management training, telemarketing sales training, field service representative training, presentation training and negotiation training.
We educate people about the sales process, listening, asking questions, negotiating value, financial justification, return on investment, selling benefits, selling value, handling objections, closing, behavior styles, telephone sales, first impressions, negotiating tactics, concessions, power, intimidation, assumptions, creativity, presentations, hiring, coaching, and more.
Sales Concepts, Inc. celebrates over 27 years in business by continuing to offer cost-effective innovative training programs.
Your program is delivered by our best resource, sales and service training professionals who have experience in sales, service, leadership and management.
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