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About The Expert Tuck Mixon helps clients transform their sales and marketing practices. Tuck helps clients build stronger relationships with customers and prospects, and he helps them implement Customer Focused instead of Company Focused marketing. Because customers say that only about 10% of companies focus on providing what their customers really want, the other 90% struggle with how to make their sales and marketing more effective. Tuck teaches clients how to discover what is really important to customers, how to develop a Customer Value Proposition that wins and keeps customers, and how to get sales, marketing, and service to communicate this real value. Tuck's clients focus their business so they attract loyal, more profitable customers, and his Relationship Marketing Systems enable clients to actually implement these proven practices. Tuck's webinars get high ratings from participants because the content produces results and because Tuck truly enjoys teaching and coaching clients and consultants. He leads coaching and training for the Mastermind Consultants Group and for the MarketingEdge Group. Tuck believes companies cannot prosper long term without delivering real value to customers and marketing this value consistently. He does not believe in deceptive or manipulative marketing or sales practices because bad practices are wrong and they backfire. He believes developing win-win trusted relationships with employees and customers is critical to building a reputation and a competitive edge. Tuck Mixon has been involved in business to business sales and marketing since 1988. Tuck earned his MBA from the University of Michigan, and he has worked in or for companies ranging from IBM to small manufacturers to entrepreneurial professionals. In these varied settings, Tuck gained expertise in selling, recruiting, building distribution channels, penetrating new markets, Customer Focused Marketing, value proposition development, Relationship Marketing, sales process improvement, and leveraging technology for marketing and building relationships. Tuck founded Trinity Marketing Systems in 2004.

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