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About The Expert Joanne Black is America's leading authority on referral selling. A captivating speaker and innovative seminar leader, Joanne is changing the business of sales. Referral selling generates revenue faster than any other business development method while decreasing costs, aceing out the competition, and gaining new clients more than 50 percent of the time. Joanne is the author of NO MORE COLD CALLING?: The Breakthrough System That Will Leave Your Competition in the Dust from Warner Business Books. In this groundbreaking book, Joanne outlines her powerful, proven, step-by-step system for building a referral business. Some of Joanne's views are contrarian, and in the established school of traditional sales, considered heretical thinking. But for Joanne Black, and her clients, the only smart approach to client acquisition is referral selling. True to her commitment and philosophy, Joanne has built her business solely on referrals.

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