The Sales Forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.
A sales forecast is a prediction of sales over a given time period. It is the expected level of company sales based on a chosen product, brand, or marketing plan over that time period.
Factors Affecting The Sales Forecasting Process
A number of factors affect the sales forecasting process, including:
State of the economy
Competition
Seasons & Weather
Holidays
Supply & Demand
Political events
Seasonality of the business
Methods Of Sales Forecasting
Methods of sales forecasting include:
Rolling forecast
Moving average
Extrapolation
Trend estimation
Growth curve
Regression analysis
Find Sales Forecasting Training
The Sales Training Center provides sales forecasting training products, as well as coaching programs to help you or your organization.
To find sales forecasting training courses and programs, click on either the recommended course(s) below, or select “Sales Training: Forecasting” from the “Professional Development” section of the search box below.
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